Director of Business Sales

Company: TDS Telecom
Location: Madison
Posted on: June 8, 2026

Job Description:

Overview : At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

As the Director of Business Sales, you will lead all sales and commercial revenue activity across assigned growth territories, which may include cable, CLEC, ILEC, and expansion markets. In this role, you are accountable for the full commercial revenue function by driving customer acquisition, retention, and revenue growth while ensuring your team consistently meets or exceeds business targets.

You will partner closely with the Vice President of Sales to shape market strategy and translate it into clear execution plans. You'll lead day-to-day performance by setting direction, monitoring results, and making data-driven adjustments to optimize outcomes. Your leadership will span a multi-channel sales organization, including outside sales, inside sales, and account management, ensuring alignment, productivity, and a strong focus on delivering results.

As Director, you will also play a critical role in executing the company's go-to-market strategy by working cross-functionally with Marketing, Product, Customer Support, HR, and Operations. You'll ensure your teams are equipped with the right tools, processes, and training while driving collaboration that enhances customer experience and supports efficient delivery of services.

Success in this role means leading high-performing teams, navigating competitive growth markets, and continuously improving how the organization drives commercial revenue and delivers on its brand promise.

Responsibilities :

• Develop, lead and mentor a team of dedicated managers who can drive our sales teams to meet and exceed goals to add customers and commercial RGUs. Acquire, retain, and grow our assigned customer base and revenues in highly competitive markets. Promote a "hunting" sales culture by utilizing activity-based lead measures for sales channels. Develop territory management and customer targeting strategies to meet sales goals including customers, specific units, monthly recurring charge (MRC) adds and total billed revenue (TBR). Provide day-to-day direction and coaching to managers on employee performance management, executing sales and service strategy, recruiting and hiring; and company/product positioning.
• Provide company-wide support for the commercial sales teams to ensure timely implementation, training, and billing. Coordinate, facilitate and lead interdepartmental communication to meet marketplace needs, improve processes, and resolve escalated customer/company problems. Be a strong advocate for cooperative solutions that benefit TDS and our customers.
• Educate other teams on the marketplace demand and needs of each market. Drive product sales by effectively representing our customers and sales channels in the product development and product management areas including idea generation, pricing recommendations, product promotion development and leading teams to support our initiatives. Monitor the external competitive environment for competitive advantages in customer service processes/procedures and product development.
• Participate in the development of the vision and strategic imperatives for the Commercial Sales Teams. Forecast monthly and quarterly sales performance; carry a monthly quota and develop revenue goals within an annual budget and 5-year strategic plan. Craft and implement action plans to deliver and explain our strategy and tactical plans to the field. Interface with senior management to ensure overall achievement of revenue goals and profitability on specific projects. Manage an annual cost center budget with the goal of meeting cost of acquisition and cost of retention goals.
• Maintain key customer contacts and serve as senior resource for sales negotiation with new and existing accounts. Craft business cases and assess profitability and customer/company impact before deciding. Represent TDS throughout the service territory at local, civic, business, and charitable events. Serve as a spokesperson, when asked and lobby passionately for our causes with local and state leaders.

Qualifications : Required Qualifications

• Bachelor's degree in business or related field OR 4+ years professional work experience.
• 7+ years of sales management experience.
• 3+ years of telecommunications experience.
• Must have and maintain a valid driver's license.

Other Qualifications

• Demonstrated expertise in the sales process, with a strong track record of developing and coaching others to improve sales effectiveness.
• Ownership mindset with the ability to identify business opportunities, drive results, and navigate challenges with resilience and adaptability.
• Results-oriented approach with a commitment to achieving individual and team success in a collaborative environment.
• Proven ability to set clear goals, develop actionable plans, track progress, and adjust strategies to achieve desired outcomes.
• Experience leading high-performing sales teams, with success in driving customer acquisition, retention, and revenue growth.
• Ability to prioritize effectively, act with appropriate urgency, and apply energy where it has the greatest impact.
• Strong decision-making skills, including the ability to gather and analyze information, incorporate diverse perspectives, and implement solutions effectively.
• Strategic thinker with a balanced focus on achieving results and building sustainable business growth.
• Working knowledge of financial principles, including budgeting and forecasting, to support business planning and performance goals.
• Genuine commitment to supporting and developing others, including team members and customers.
• Ability to quickly learn new concepts and apply them in a dynamic, fast-paced environment.
• Excellent verbal and written communication skills, including the ability to clearly convey complex information to a variety of audiences.
• Demonstrated history of mentoring, coaching, and helping others succeed.
• Customer-focused mindset with strong interpersonal skills and the ability to build trust and rapport quickly.
• Experience recruiting, developing, and supporting high-performing sales teams.
• Strong relationship-building skills with the ability to establish and maintain a professional network.
• Deep understanding of relevant products, services, and sales practices, or the ability to quickly build that knowledge.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here .

Who is TDS Telecom?

TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit to learn more!

At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills . click apply for full job details

Keywords: TDS Telecom, Fond du Lac , Director of Business Sales, Executive , Madison, Wisconsin

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